há 1 semana, 2 dias e 12 horas
Sitting within the Digital Marketing team, this individual will be responsible for managing the end-to-end production of email marketing campaigns and marketing automation across the enterprise, analyzing client and prospect behavior to implement marketing strategies, and taking the lead in cross-functional projects to ensure our email program scales effectively with brand growth.
Own daily production, scheduling, delivery and reporting of promotional and transactional email and marketing automation campaigns;
Validate email functionality and appearance across browsers and platforms;
Utilize client and prospect behavior and data to target e-mail lists;
Partner closely with Digital Marketing Team colleagues to incorporate email goals and deliverables across all aspects of the digital strategy;
Collaborate to develop and implement customized customer journeys and email templates in Pardot to improve communication and conversion of leads;
Drive cross-functional marketing initiatives with Marketing, Sales Enablement, and IT teams to increase client engagement from awareness to sales;
Follow established tones, including brand standards, and execute within platform;
Analyze results of promotional campaigns to propose tests and ideas for improvement. Influence marketing strategy and develop new email ideas;
Maintain relationships and work with partners to traffic assets needed to support campaigns.